Logos, slogans, business names, product names and web domains

These are all typical trade marks. Over time your reputation for your products and services will become associated with your name, logo, slogan and even your web domain. All serve as a “badge of origin”. Rivals copying this badge with a view to confusing and diverting your customers could be sued.

Registering these trade marks will help protect your rights. If the trade mark is not registered, others could be free to file for registration of the same trade mark.  

Learn more about trade marks from your national IP authority.